Custom Textile Labels and Retail Packaging
Labels and packaging are often the first details a customer sees and checks. For brands, wholesale buyers and retailers working with a private label manufacturer in Turkey, they also need to carry the right information for the destination market. This page explains how DRU Textile handles brand labels, care and size labels, hangtags and retail or export packaging as part of production in Denizli, and how the details are agreed with each buyer before an order goes into production.
Brand Labels and Hangtags
Your brand label and hangtag carry your identity on the finished product. We work from the artwork, size and placement you provide, and the label is checked on the pre-production sample before bulk production starts.
Labels, hangtags and other accessories are managed within the same controlled process as the fabric and the product itself, from yarn to accessory. This keeps the details traceable and avoids last-minute surprises at the packing stage.
Brand labels
A main brand label is usually placed at the neck, side seam or hem, depending on the product. Woven and printed labels are common choices; the material, size, fold type and position are agreed per project.
Hangtags
Hangtags typically carry the brand name, product name, size, a short composition note, a barcode and a price area. Shape, card weight, finish and the attachment method (string, loop or tag pin) are chosen with the buyer, based on the product and how it will be displayed.
Care, Composition and Size Labels
Care labels are usually sewn into a side seam and stay with the product throughout its life. Their content is largely set by the rules of the market where the product is sold, so the final text is always confirmed with the buyer.
As general guidance, a care label typically carries the following information:
- Fibre composition, using the fibre names required in the destination market (for example 100% cotton, or a blend given in percentages)
- Care instructions, usually shown as symbols for washing, bleaching, drying, ironing and professional care, sometimes with short text
- Country of origin, such as Made in Turkey
- Manufacturer, importer or brand identification where the market requires it
- Size, which can also be given on a separate size label
- An internal reference such as a style, batch or lot number, if the buyer wants one
Size labels
Size labels can be woven, printed or combined with the care label. For the baby and children's products we make in sizes for ages 0-8, sizes are often shown by age or height; the format follows your size chart.
Common Label Types at a Glance
The table below summarises label types that are typically used in textiles. It is general guidance rather than a fixed list; the right option depends on the product, the end user and your brand standards.
| Label type | Typical use | What to consider |
|---|---|---|
| Woven label | Main brand label on garments, robes and home textiles | Durable with a crisp look; edge finish and fold type affect comfort |
| Printed satin or tape label | Care, composition and size information | Soft and suited to small text; print durability in washing should be checked |
| Heat transfer (tagless) print | Neck information on knitwear and baby garments | No label edge against the skin; suits soft, close-fitting products |
| Hangtag | Retail information, barcode and price area | Card, finish and attachment method are chosen per product |
| Sticker or barcode label | Polybags, boxes and export cartons | Barcode numbers are usually supplied by the buyer |
Retail and Export Packaging
Packaging is prepared to the buyer's requirements. There is no single standard pack; the format depends on the product, the sales channel and the destination, and it is agreed per project.
Typical options buyers request include, for example:
- Individual polybags, with or without a warning text or barcode sticker
- Folded sets held with a paper band or ribbon, for example for bedding sets or muslin squares
- Gift boxes or presentation packs for retail and gifting
- Hanger packing for garments, where the retailer requires it
- Barcode, size and colour stickers on each unit
- Export cartons with shipping marks and an agreed number of pieces per carton
Packaging for e-commerce and marketplaces
Online sellers often need packs that are easy to store, scan and ship. Barcode stickers, unit packs and carton contents can be planned around your warehouse or marketplace requirements.
Labelling Rules in Your Destination Market
Textile labelling rules differ by country. For example, the EU has rules on fibre names and composition labelling, and the US has its own requirements for fibre content and care labels. Language, symbol use and the information required on the label can all change from one market to another.
Because the buyer knows the sales market best, compliance with the destination market's labelling rules is confirmed with the buyer before production. We share label proofs and the pre-production sample so that content, language and placement can be checked and approved.
If your product uses certified materials such as OEKO-TEX® Standard 100 or GOTS, any reference to the certification on labels or hangtags should follow the certifier's labelling rules. This is also agreed with the buyer, and certificate details are shared on request.
How Labels and Packaging Are Approved
Labels and packaging follow the same sample and approval logic as the product itself. The steps below show how the details move from your brief to the packed carton.
- 1Brief and artwork
You share label and packaging artwork, your size chart, care content and any market-specific requirements. If you need support, a draft layout can be worked on together.
- 2Proofs and samples
Label proofs and packaging details are prepared and shared for review, together with the product sample.
- 3Approval
Content, language, placement and packing method are approved on the pre-production sample before bulk production begins.
- 4Production and application
Labels are attached during production and checked in quality control for position, legibility and secure attachment.
- 5Packing and export
Products are packed as approved, cartons are marked, and the packing list is prepared for shipment.
Frequently Asked Questions
Plan Your Labels and Packaging
Send us your artwork, care content and packaging requirements together with your product brief. We will review the details and include labelling and packaging in your project-based quotation.